“Just Be Kind” and Other Violent Statements
I was walking down the road from where we live and saw it for the umpteenth time: the “Just Be Kind” sign somebody had placed by their mailbox. Perhaps you’ve seen the version I’m referring to. It seems to be the product of a movement of some sort, as I’ve seen numerous copies of it around town and online. It would seem that those who display such signs believe they’ve unlocked the secret to making the world a better place. From my point of view, though, seeing it again reminded me that I’ve long wanted to dig below the surface of this ostensibly inspirational bromide in order to point out its smug vapidity as well as the potential for it to perpetuate violence.
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| This "Just Be Kind" sign seems to be a thing |
Just being kind does nothing to address structural racism. In other words, it doesn’t address inequities in educational opportunities and health outcomes resulting from what neighborhood you’re born into. It doesn’t address disparities in wealth accumulation based on where you’re able to buy your family home or find employment. It doesn’t address differences in policing and the justice system in general. At its best, just being kind is a pleasant maintenance of the status quo. Believing that the world as it is will be a perfectly just and peaceful place if everybody would just be kind starting right NOW perpetuates the uninformed belief that the zip code we’re born into or the color of our skin has no bearing on the length of our lives and our potential for success.
On the other hand, if being kind means working for
diversity, equity, and inclusion as well as holding the door for the person
behind you, then, by all means, just be kind. If being kind means working to
dismantle structural racism in all its societal forms and supporting reparations
for past violence as well as engaging your neighbor in congenial fashion, then,
sure, just be kind. Sadly, though, I don’t think that’s what people mean when
they encourage others to just be kind. And even if that’s what YOU mean when
you say it, it is unskillful to communicate in ways that are so easily
misunderstood.
Ah, but “just be kind” is not the only such saying on my
short list. “I’m just keeping my eyes on my own mat” is one that’s often
uttered by yoga practitioners who aspire to remain focused on their progress
alone, without comparing their own practice to that of another. It’s good
advice within the yoga studio and in our personal life as well, as far as it
goes. The problem with it, however, is when people apply it to the world at
large. Responding to the reality of an unjust world with “I’m just keeping my
eyes on my own mat” sounds to my ears like you don’t intend to do anything to
help foster justice in the world because the lack of it doesn’t seem to directly
affect you. And, yes, I have witnessed this statement used in this way by yogis
attempting to steer clear of any meaningful discussion of political realities.
My ears perk up, similarly, when I hear people say that
they’re “just trying to be the change/peace they want to see in the world.” These
are definitely wise words, whether attributed to Mahatma Gandhi, Martin Luther
King, Jr., or whomever. But, again, if you adopt this as your philosophy in
order to eschew taking action in and for the wider world, then you’re really
just engaging in a form of spiritual bypassing in order to remain shielded from
the harsh realities of the world. Absolutely, we must spend time “wrestling
with our own demons.” Certainly, we must spend time cultivating that peaceful place
within us from which our spiritual strength arises. But to make such inner work
the entirety of our work, or to do it solely within our immediate social
circle, is to selfishly “check out” of community life and abdicate
responsibility for its well-being.
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Copyright 2026 by Mark Robert Frank

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You’re right to call out this type of virtue signaling. Rather than letting those empty slogans speak for them, better t let their actions do the talking.
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